GOAL:
The private event transformed a few blocks of LA into a meeting space for over 6000 attendees. The event utilized parking lots, historic theaters and retail spaces to educate, engage and entertain the audience.
The private event transformed a few blocks of LA into a meeting space for over 6000 attendees. The event utilized parking lots, historic theaters and retail spaces to educate, engage and entertain the audience.
Pinnacle customized and installed 15 Brand Blocks in a two-story, u-shaped configuration. Each Brand Block was customized for the event’s partner brands to share their stories with the community. A custom shade stretched across the Brand Blocks, providing shelter for the lounge space below. The modular construction allowed for openings and photo opportunities with the LA skyline as a backdrop. The second story provided VIP viewing for the concert stage across the parking lot. An elevator and ground level ramps ensured ADA compliance and access for all.