GOAL:
The private event transformed a few blocks of LA into a meeting space for over 6000 attendees. The event utilized parking lots, historic theaters and retail spaces to educate, engage and entertain the audience.
Los Angeles Event
A downtown Los Angeles parking lot is transformed into a private event space with Brand Blocks.
Result:
Pinnacle customized and installed 15 Brand Blocks in a two-story, u-shaped configuration. Each Brand Block was customized for the event’s partner brands to share their stories with the community. A custom shade stretched across the Brand Blocks, providing shelter for the lounge space below. The modular construction allowed for openings and photo opportunities with the LA skyline as a backdrop. The second story provided VIP viewing for the concert stage across the parking lot. An elevator and ground level ramps ensured ADA compliance and access for all.
