PAXTON YUE JOINS PINNACLE
CREATIVE LEADER BRINGS MULTIDISCIPLINARY EXPERTISE TO TOP EXPERIENTIAL DESIGN GROUP
March 3 , 2025 – Pinnacle, a leading experiential marketing company, today announced that Paxton Yue has joined their award-winning creative team as Executive Creative Director. A celebrated creative with a diverse background in advertising, strategy, and design, Yue adds additional leadership to Pinnacle’s world-class experiential design talent.
“I see this role as more than just a new chapter—it’s an evolution into an exciting new era of creative exploration,” said Yue. “Pinnacle is at the top of its game—expanding, breaking into new markets, and crafting visionary experiences for an ever-growing audience. I’m thrilled to be part of that inventive spirit—helping build brands, shape stories, and cultivate a culture of collaboration.”
With over two decades of experience across top agencies like TBWA\Chiat\Day, Designory, and Project Worldwide, Yue has led transformative campaigns and activations for some of the world’s most iconic brands, including PlayStation, Tesla, Pedigree, Disney, Visa, Apple, Adobe, Meta, and Nissan. His approach merges storytelling with strategic insight—spanning from broadcast and digital to social, experiential, and emerging media.
Yue’s appointment comes at a pivotal moment for Pinnacle, with six full-service facilities nationwide and a host of innovative capabilities in media, sports, and entertainment. His expertise in integrated brand narratives and audience engagement will further elevate Pinnacle’s immersive, high-impact experience design.
About Pinnacle
Pinnacle creates memorable experiences for top brands around the world. Activations, exhibits, environments, and events—wherever brands have an opportunity to connect with their audience live, we’re there. Our clients are the biggest brands in the sports, electronics, gaming, tech, automotive, fashion, and medical industries—and Pinnacle is passionate about making them shine. See our latest work in action at www.pinnacle-exp.com.