Heading into CES, Aeva was on the verge of finalizing a major collaboration, but the timing of the announcement was uncertain. Pinnacle’s challenge as Aeva’s partner? Prepare for both an immersive showcase and potential full-scale media event. We designed an experience to ensure Aeva would be set up for success either way. This freed up their team to focus on the bigger picture and fully engage in the moment. Our extra preparation paid off: news of the deal went live at CES—Daimler Truck and Torc would integrate Atlas, the world’s first 4D LiDAR sensor designed for mass-produced trucks. Without missing a beat, we rolled out the new graphics and called in the film crew. Aeva took to their custom stage for press releases, fireside chats, and in-depth presentations—making a bold statement of leadership. The debut left a lasting impression, generating buzz that rippled through the booth, the event, and across the industry.

A captivating live feed of Aeva’s technology-in-action immersed guests in its real-time capabilities.