We fabricated an influencer experience that showcased the heritage, quality and craft of the world’s best-selling cognac, Hennessy.
In November 2017—in a former shipping warehouse in Industry City in Brooklyn, NY—we fabricated an influencer experience that showcased the heritage, quality and craft of the world’s best-selling cognac, Hennessy.
We fabricated an experiential tour that guided consumers, celebrities, and influencers through a series of 8 custom-built and totally unique rooms that represented the craft of making Hennessy cognac.
Groups of 30-40 guests entered the industrial warehouse through a discreet door marked by a single Hennessy flag out front. Once inside they were met by mysterious double doors that hinted little toward the experience that would follow. Next greeted by their host and a craft Hennessy cocktail, the group passed through the mysterious doors and embarked on an unforgettable journey.
The journey guided guests through a multi-sensory tour—a series of environments artfully showcasing the wine making, distillation, selection, maturation and blending processes of making Hennessy cognac.
Guests left having experienced two of the finest Hennessy blends—the Hennessy V.S.O.P Privilège and the Hennessy X.O. Cognac—with a newfound understanding, appreciation and preference for the world-class brand.
