Goal:
Toyo sought to capture the attention of automotive enthusiasts at SEMA and create a shareable photographic moment for attendees.
Toyo Tires
SEMA
Toyo Tires manufactures technologically advanced tires for virtually every vehicle.
Result:
Leveraging the popluarity of Toyo’s video campaign, Pinnacle designed a physical “still-frame” of the video’s most epic moment. Social sharing of this iconic image and the event were a huge success.
