Wizards of the Coast came to us to orchestrate a coordinated launch, in three countries, for their epically popular card game, Magic: The Gathering. Players around the world gathered at home and at three Grand Prix tournaments to experience a game card reveal like never before. Pinnacle built 3 unique, custom escape rooms to offer fans in Melbourne, Bologna and Detroit the opportunity to unravel the mysteries of 3 Innistrad Landmarks: The Stitcher’s Lab, Markov Manor and Thraben Cathedral. Each experience was filmed and broadcast live online for fans watching at home all around the world.