PINNACLE WELCOMES ADAM HORRIGAN
AWARD-WINNING CREATIVE LEADER JOINS TOP EXPERIENTIAL GROUP
June 4th , 2025 –
Chicago, IL – Pinnacle, a leading national experiential agency, today announced that Adam Horrigan has joined the team as Executive Creative Director. Known for original thinking, sharp strategy, and a cross-industry perspective, Horrigan has shaped impactful creative across finance, CPG, sports, and government.
In his nearly two-decade career, Horrigan has held Creative Director roles at agencies including Publicis and The Marketing Arm (TMA), where he led the development of immersive brand experiences spanning sponsorship activations, mobile tours, digital engagements, and large-scale events.
His approach blends cultural relevance with audience insight to deliver work that connects and sticks. He has partnered with global brands including Citi, Anheuser-Busch, the U.S. Army, and State Farm to bring bold ideas to life through unexpected storytelling.
As Pinnacle deepens its presence in today’s most dynamic brand spaces, Horrigan will play a key role in shaping unique, future-facing experiences that resonate across communities, spark participation, and create enduring impact. His multidisciplinary expertise and reputation for bold ideation will support the team’s creative engine as it serves a global portfolio of partnerships in the design, fabrication, and delivery of world-class brand experiences.
About Pinnacle
Pinnacle creates memorable experiences for top brands around the world. Activations, exhibits, environments, and events—wherever brands have an opportunity to connect with their audience live, we’re there. Our clients are the biggest brands in the sports, electronics, gaming, tech, automotive, fashion and medical industries—and Pinnacle is passionate about making them shine. See our latest work in action at www.pinnacle-exp.com.