PINNACLE WELCOMES NANCY LUGASSY
VISIONARY STRATEGIST AND BRAND ENGAGEMENT EXPERT JOINS TOP EXPERIENTIAL AGENCY.
May 29 , 2025 –
Pinnacle, one of the country’s top experiential design and production groups, announced today that Nancy Lugassy has joined the team as the new Experiential Strategy Director. With over 20 years of experience in strategy and research, she’s created breakthrough moments for some of the most recognized names in tech—spanning 360 activations for Google, Microsoft, Canon, and Verizon.
Her background demonstrates deep expertise across the QSR and CPG categories as well, including designing dynamic point-of-purchase experiences for ConAgra and Yum! Brand families. She is passionate about uncovering truths and bringing her imagination to life for the brands she partners with.
Lugassy joins Pinnacle amid a time of meaningful expansion, as the agency continues to create new client offerings and bring brands the best in creative execution, turnkey solutions, and emerging tech.
As Experiential Strategy Director, she will lead research and translate business goals into storied campaigns. Her addition reflects Pinnacle’s commitment to visionary brand work, and mission to deliver authentic, relevant, and inspiring connections worldwide.
About Pinnacle
Pinnacle creates memorable experiences for top brands around the world. Activations, exhibits, environments, and events—wherever brands have an opportunity to connect with their audience live, we’re there. Our clients are the biggest brands in the sports, electronics, gaming, tech, automotive, fashion and medical industries—and Pinnacle is passionate about making them shine. See our latest work in action at www.pinnacle-exp.com.