FOR IMMEDIATE RELEASE:
Michele Schneider lands as President of Pinnacle San Francisco to accelerate the growth and operational sophistication of its Bay Area hub.
December 17, 2025 –
Pinnacle, the experiential marketing house built on a “never satisfied” mentality, is proving it has no intention of slowing down. Today, the agency welcomes Michele Schneider as President of its San Francisco operation, a move that signals a bold new chapter for the agency’s footprint on the West Coast.
“We actively recruit leaders who have done the heavy lifting,” said Brad Hogan, CEO at Pinnacle.
Schneider joins Pinnacle after 15 years leading global experience strategy at Salesforce. As Senior Vice President of Global Workplace Services and Vice President of Strategic Events, she helped shape one of the industry’s most respected experiential portfolios. She led teams behind the Salesforce World Tours and Dreamforce, as well as executive, community, and cultural programs across 120+ world-class Salesforce spaces. Her work brought world leaders, CEOs, nonprofit partners, and customer communities together, and demonstrates a deep understanding of how space, story, culture, and motivation come together on a massive scale.
“Pinnacle chases the ‘holy smokes, they actually did that’ moments,” Hogan said. “Michele has spent her career inventing those. She understands that experiential is about building worlds that people want to live in and explore. Bringing her energy to our San Francisco team gives us a massive advantage.”
Schneider, who recently founded Montecito Consulting Group, sees this as the perfect collision of big ideas and craft.
“My time at Salesforce shaped my belief that the best experiences are thoughtful, built with intention, and considered at every level,” said Schneider. “That’s why Pinnacle resonated with me. Their refusal to settle for ‘good enough’ and their ‘never satisfied’ mentality come from a desire to create work that truly connects with people. The team brings a thoughtful, ambitious energy, and I’m looking forward to bringing my global experience into a culture centered on curiosity, integrity, and high standards.”
Schneider will lead the San Francisco team starting immediately in the new year, focusing on expanding Pinnacle’s reach and championing partnerships that blur the lines between innovation and real-world know-how.
ABOUT PINNACLE We’re Pinnacle, an experiential marketing house. We are strategists, creatives, and builders, all fueled by the same pursuit: we’re never satisfied. We chase down the next “holy smokes, they actually did that” moment for the most-loved brands when they need to come alive in their biggest moments. And then, we do it again. See what we’re building at www.pinnacle-exp.com.