Pinnacle Acquires
Creative Dimensions

Deal adds to Pinnacle’s capabilities in sports and entertainment marketing while expanding regionally to better serve brands in the Northeast and Mid-Atlantic 

January 16, 2024

Hillsboro, OR and Hartford, CT – Pinnacle, a leading experiential marketing company, today announced the acquisition of Creative Dimensions, one of the country’s most innovative teams in culture-shaping spaces such as broadcast sets, mobile studios and other branded environments for content creation and delivery. Terms of the deal were not disclosed.

Creative Dimensions’ world-class team joins Pinnacle at a time when brands, sports leagues, networks, universities and other content owners and creators are investing in fan and consumer engagement spaces. 

“Pinnacle has twenty-five-plus years experience in sports and entertainment marketing, including longtime activations at Super Bowl, MLB All-Star and a growing footprint in university esports programs,” said Brad Hogan, CEO of Pinnacle. “This move strengthens our strategic focus on helping clients activate at the intersection of marketing, culture and branded content.”

Creative Dimensions, based outside Hartford, CT, works with a veritable who’s who of top names in sports including ESPN, the Dallas Cowboys, MLB Network, YES Network, Baltimore Ravens, USGA and many others. The company has also produced installations, exhibits and trade shows for brands such as IKEA, Dairy Queen, United Technologies, US Open, PepsiCo and more.

“This is a natural evolution in Creative Dimensions’ progression of serving brands in and out of sports and entertainment,” said Joel Roy, President of Creative Dimensions, who will transition to the role of Hartford Division President at Pinnacle. “Joining Pinnacle, as their sixth location nationwide, allows our team to expand our reach from coast-to-coast and offer our clients a host of additional experiential capabilities.”

The acquisition of Creative Dimensions comes at a time of rapid growth for Pinnacle. In the last few years, client demand for new experiential ideas and capabilities has fueled organic growth and a steady beat of strategic hires and new acquisitions nationwide.

Pinnacle creates memorable experiences for top brands around the world. Activations, exhibits, environments, and events—wherever brands have an opportunity to connect with their audience live, we’re there. Our clients are the biggest brands in the electronics, gaming, tech, automotive, fashion and medical industries—and Pinnacle is passionate about making them shine.