IKON Pass

Outdoor Retailer Snow Show

Project Tags:

Consumer Goods
Trade Show Exhibits

Let the
Goodness
Grow

Ikon Pass connects skiers and snowboarders to epic resorts and peak powder days around the world. With 54 resorts, 11 countries, and no blackout dates, they unlock exclusive access to the great outdoors. As the main sponsor of Outdoor Retailer Snow Show, Ikon wanted to provide attendees with an inviting lounge space to connect and celebrate what they love—winter sports! Centrally located on the show floor and designed with a stunning art installation, the unique booth we created with Nemo Design served as a centerpiece of the event, drawing visitors in from every angle. The space revived guests like mountain air through its fresh, elevated perspective. Scenic footage of participating resort slopes, streamed live in HD, teased the adventure waiting for them in the mountains. Before leaving, guests were encouraged to “…pass [the good stuff]…down through the generations,” and were given real, live trees to take, plant, and keep the goodness growing.

Project Description

Ikon Pass connects skiers and snowboarders to epic resorts and peak powder days around the world. With 54 resorts, 11 countries, and no blackout dates, they unlock exclusive access to the great outdoors. As the main sponsor of Outdoor Retailer Snow Show, Ikon wanted to provide attendees with an inviting lounge space to connect and celebrate what they love—winter sports! Centrally located on the show floor and designed with a stunning art installation, the unique booth we created with Nemo Design served as a centerpiece of the event, drawing visitors in from every angle. The space revived guests like mountain air through its fresh, elevated perspective. Scenic footage of participating resort slopes, streamed live in HD, teased the adventure waiting for them in the mountains. Before leaving, guests were encouraged to “…pass [the good stuff]…down through the generations,” and were given real, live trees to take, plant, and keep the goodness growing.