Magic Leap

CES

Project Tags:

Consumer Electronics
Interactive Engagements
Trade Show Exhibits

Immerse
in the
Future

What happens when you merge physical and digital worlds? For their first show at CES, Magic Leap answered this question by demonstrating their powerful AR technology which allows users to interact with the real world, virtually. Clean, minimal, and industrial design was at the top of our minds when crafting their two-story booth; we wanted their space to feel skeletal, only “coming alive” with the use of Magic Leap’s eight latest AR solutions. When attendees slipped on the immersive enterprise AR device, virtual merged seamlessly with reality—an empty stage would fill with a sports car that guests could fully modify, while live monitors displayed, in real time, the hybrid world being created. Six demonstrations, two meeting rooms, and a casual meeting bar supplemented the space. The truly immersive exhibit impressed the tech world, generating real excitement for the future and potential of the metaverse.

Project Description

What happens when you merge physical and digital worlds? For their first show at CES, Magic Leap answered this question by demonstrating their powerful AR technology which allows users to interact with the real world, virtually. Clean, minimal, and industrial design was at the top of our minds when crafting their two-story booth; we wanted their space to feel skeletal, only “coming alive” with the use of Magic Leap’s eight latest AR solutions. When attendees slipped on the immersive enterprise AR device, virtual merged seamlessly with reality—an empty stage would fill with a sports car that guests could fully modify, while live monitors displayed, in real time, the hybrid world being created. Six demonstrations, two meeting rooms, and a casual meeting bar supplemented the space. The truly immersive exhibit impressed the tech world, generating real excitement for the future and potential of the metaverse.