To celebrate 50 years of Jazz basketball—and the return of Delta as their premier arena sponsor—the Utah Jazz set their sights on a bold new broadcast environment. One that honored the franchise’s storied past while stepping confidently into the future. Enter Pinnacle. Tasked with a top-to-bottom renovation of the Level 5 studio inside the Delta Center, our team reimagined the space as a versatile, tech-forward hub for storytelling. At its heart is a seamless 12’ x 6.75’ LED video wall, framed by design details that channel the arena’s iconic stamped concrete and the team’s unmistakable identity. Dubbed Delta Studios, the space now serves as the Jazz’s primary production home—powering pre-game, halftime, and post-game coverage on KJZZ 14 and Jazz+, as well as interviews, podcasts, and behind-the-scenes content. Portable elements and flexible lighting make it easy to shift from history-making moments to cutting-edge takes. With this transformation, the Jazz are empowered to carry forward their legacy and broadcast the future.

Honoring five decades of tradition while embracing the tools of tomorrow.