Adobe

Adobe MAX

Project Tags:

Cloud Services
Media Events
Proprietary Events

The
Creativity
Conference

Adobe MAX is the leading global creativity conference, where makers worldwide gather to discover Adobe’s latest innovations. Pinnacle partnered with PIX Productions to bring the event to life from start to finish. First, we produced an epic keynote where 7,500+ attendees celebrated Adobe’s latest news—building palpable energy and excitement. Next, we handled registration and programing including 175+ live and digitally streamed sessions. Between sessions, attendees gathered at the conference’s central hub, the Creative Park—a 200,000+ sq.ft. playground with artist spotlights, maker gift shops, crafting stations, collaborative murals, and more. We trucked in 15 semis worth of custom-made properties to build the park, which represented each of Adobe’s programs in unique “neighborhoods”— Photography, Video, 3D, and Graphic Design. Streamed to over 100,000 additional people online and hailed by attendees to be “full of creativity and deep, personal connection,” the event was a vibrant celebration that ushered in a new era of creativity for all.

Project Description

Adobe MAX is the leading global creativity conference, where makers worldwide gather to discover Adobe’s latest innovations. Pinnacle partnered with PIX Productions to bring the event to life from start to finish. First, we produced an epic keynote where 7,500+ attendees celebrated Adobe’s latest news—building palpable energy and excitement. Next, we handled registration and programing including 175+ live and digitally streamed sessions. Between sessions, attendees gathered at the conference’s central hub, the Creative Park—a 200,000+ sq.ft. playground with artist spotlights, maker gift shops, crafting stations, collaborative murals, and more. We trucked in 15 semis worth of custom-made properties to build the park, which represented each of Adobe’s programs in unique “neighborhoods”— Photography, Video, 3D, and Graphic Design. Streamed to over 100,000 additional people online and hailed by attendees to be “full of creativity and deep, personal connection,” the event was a vibrant celebration that ushered in a new era of creativity for all.