In the world of proprietary events, brands can feel lost in a sea of details. Pre-planning ideation, venue selection and permitting, registration and wayfinding—all requiring care. We bring clarity to client teams, uniting the process to seamlessly transform events into soaring brand moments. For Okta’s premier identity conference, we joined forces with Launch to reimagine over 100,000 square feet of Caesars Palace into a multi-dimensional space where connection came alive. Designing and building Okta’s main booth, broadcast space and lounge was only the tip of the iceberg. For all fifty-two sponsors, we created booths that honored individuality while celebrating Okta’s brand story—and our custom portal made graphic submissions a breeze. Thousands of attendees enjoyed unexpected elements like six-foot sculptural spheres, art installations and AI vs. bot battles. Guided by the attendee journey—from registration to post-show communication and continued relationship management—we turned The World’s Identity Company™ conference into a world of its own: boundless, engaging, and unmistakably Okta.

Thousands of attendees, 50+ sponsors, one unforgettable experience.