Leading the league begins with owning the narrative. For the Atlanta Falcons, that meant building a next-generation content engine designed to match the scale and speed of the modern game. Enter Ticketmaster Studios: a multimillion-dollar production facility located at the team’s headquarters and built to fuel the Falcons’ growing demand for real-time, original content. Pinnacle helped bring the heart of this space to life—the flagship broadcast studio and podcast space where storytelling, brand, and technology converge. This dynamic, future-ready broadcast space is designed to flex with the Falcons’ evolving content strategy. From cinematic storytelling and long-form digital features to touchscreen-driven analysis and multi-camera game breakdowns, the studio supports it all—anchored interviews, insider commentary, even laid-back, conversational formats. Just steps away, a dedicated podcast studio enables simultaneous productions, equipped for multi-angle shoots and built for uninterrupted creativity.