Each year we manage over 50 shows for Zeiss. Booth exhibits range from small to large and often display up to 50 pieces of sensitive medical equipment. We work closely with Zeiss’ 8 disciplines: Ophthalmology, Neurosurgery, P&R Surgery, Spine Surgery, ENT, Dentistry, Gynecology and Oncology. Before partnering with us, each business unit had their own distinct properties that were inconsistent with those of other divisions. To unify their brand presence, we built sharable and reconfigurable properties that helped Zeiss efficiently manage costs while communicating a consistent brand message.