Brawl Stars

San Diego Comic Con
San Diego, California
A FLOATING
MEGA-PARK
TAKES THE BAY
A FLOATING
MEGA-PARK
TAKES THE BAY

Supercell made waves at Comic-Con with Starr Park—a floating theme park on San Diego Bay and the brand’s first U.S. activation. In partnership with GDX, Pinnacle turned the Brawl Stars universe into a real-world playground where fans boarded a 4D monorail, explored immersive worlds, unlocked in-game rewards, and dove headfirst into pure, playable chaos. More than 4,000 adventurers stepped into six themed zones—from Mike’s Mine and Haunted Haven to Piper’s Pie Shop and Spike’s Fountain of Tears—blending game lore with real-world spectacle. Live actors, dynamic effects, and fan-first collabs with Feastables and Floafers kept fans collecting gems, chasing rewards, and sharing every wild, over-the-top moment from the Bay’s most talked-about activation. Tickets sold out in five minutes, 20,000 Mr.Beast Feastables were claimed, and the buzz spread from IGN to GamesBeat, San Diego Union-Tribue, Yahoo, and beyond.