Sony PlayStation

PlayStation Experience

Project Tags:

Gaming
Proprietary Events

Fan-Focused
Fun

The PlayStation Experience, PSX, is a fan-focused extravaganza and consumer celebration. 15,000+ loyal fans get the opportunity to connect with each other and the PlayStation brand at this massive event where they get first looks at new releases, see famous game developers speak, engage in fan events and play exclusive games. Pinnacle supports PlayStation by running everything from venue selection through experiential design and custom fabrication. We create a “city of gaming” experience that covers over 200K square feet of event space and showcases 125+ of PlayStation’s partner brands. PSX is a live, experiential event, but it’s truly a global celebration for fans around the world. Fans, influencers and press at the event generate tons of online content, so fans can tune-in from anywhere to join the PSX celebration.

Project Description

The PlayStation Experience, PSX, is a fan-focused extravaganza and consumer celebration. 15,000+ loyal fans get the opportunity to connect with each other and the PlayStation brand at this massive event where they get first looks at new releases, see famous game developers speak, engage in fan events and play exclusive games. Pinnacle supports PlayStation by running everything from venue selection through experiential design and custom fabrication. We create a “city of gaming” experience that covers over 200K square feet of event space and showcases 125+ of PlayStation’s partner brands. PSX is a live, experiential event, but it’s truly a global celebration for fans around the world. Fans, influencers and press at the event generate tons of online content, so fans can tune-in from anywhere to join the PSX celebration.