Capcom

E3

Project Tags:

Gaming
Trade Show Exhibits

Zombies,
Run!

It’s one thing to play a highly-anticipated game before it’s released. It’s another thing entirely to be totally immersed in that game’s world. For the launch of Capcom’s new game, Resident Evil 2, we transported game enthusiasts directly into a scene from the game. The game’s first scene opens in the Raccoon City Police Station—completely overrun by zombies. So, before they could get their hands on a gameplay demo, our attendees had to navigate a maze and escape live, mangy zombies hiding around every corner. If they made it through the maze in one piece, attendees were rewarded with first-hand gameplay set right in the police station.

Project Description

It’s one thing to play a highly-anticipated game before it’s released. It’s another thing entirely to be totally immersed in that game’s world. For the launch of Capcom’s new game, Resident Evil 2, we transported game enthusiasts directly into a scene from the game. The game’s first scene opens in the Raccoon City Police Station—completely overrun by zombies. So, before they could get their hands on a gameplay demo, our attendees had to navigate a maze and escape live, mangy zombies hiding around every corner. If they made it through the maze in one piece, attendees were rewarded with first-hand gameplay set right in the police station.