Fjallraven

Summer Outdoor Retailer

Project Tags:

Fashion & Apparel
Trade Show Exhibits

An
Unforgettable
Adventure

Fjallraven is a high-end, sustainable retail brand with sights set on expanding in the U.S.. As part of their growth strategy, Fjallraven expanded their footprint and secured prime real estate booth space at Outdoor Retailer. The prominent space needed to enchant attendees and artfully showcase their industry-leading products and initiatives. We took design cues from Fjallraven’s retail shops to create an elegant Scandinavian outdoor wonderland. As attendees entered the booth, they embarked on a guided adventure—traveling through product vignettes and displays. Along the way, they got to sample products, and even snack on “camp food” being prepared in the center of the booth.

Project Description

Fjallraven is a high-end, sustainable retail brand with sights set on expanding in the U.S.. As part of their growth strategy, Fjallraven expanded their footprint and secured prime real estate booth space at Outdoor Retailer. The prominent space needed to enchant attendees and artfully showcase their industry-leading products and initiatives. We took design cues from Fjallraven’s retail shops to create an elegant Scandinavian outdoor wonderland. As attendees entered the booth, they embarked on a guided adventure—traveling through product vignettes and displays. Along the way, they got to sample products, and even snack on “camp food” being prepared in the center of the booth.