Together with Adidas’ agencies, we created special one-day activations at a number of Finish Line stores across the U.S. to celebrate storefront openings and trialling events. We created fun activations for shoppers— there was a lot more to the experience than the chance to try on new shoes. For one activation, we featured interactive art installations. For another, we created a miniature stage with a responsive digital floor where guests danced and posed for professional photos in their new shoes. These consumer-focused events connected Adidas and Finish Line stores to shoppers in new and fun ways, and resulted in tons of purchases.