Microsoft

Build

Project Tags:

Software
Proprietary Events

Building
Connection

Microsoft’s annual Microsoft Build conference focuses on latest trends and future looking technology innovations for leading architects, developers, start-ups and student developers. With over 6,000 attendees and 250,000 square feet to fill, Microsoft wanted a dynamic space that could promote multiple levels of engagement—incite conversation, demonstrate new product features and launches, and educate developers through presentations and speaking engagements. We turned to large format LED lighting to create a flexible, yet cohesive brand experience throughout the venue, incorporating interactive demos and touchscreens with more intimate meeting and discussion spaces. Developers got to indulge their curiosity in new Microsoft products and features, while forging connections with their peers.

Project Description

Microsoft’s annual Microsoft Build conference focuses on latest trends and future looking technology innovations for leading architects, developers, start-ups and student developers. With over 6,000 attendees and 250,000 square feet to fill, Microsoft wanted a dynamic space that could promote multiple levels of engagement—incite conversation, demonstrate new product features and launches, and educate developers through presentations and speaking engagements. We turned to large format LED lighting to create a flexible, yet cohesive brand experience throughout the venue, incorporating interactive demos and touchscreens with more intimate meeting and discussion spaces. Developers got to indulge their curiosity in new Microsoft products and features, while forging connections with their peers.