Microsoft

Windows 10 Launch

Project Tags:

Software
Product Launches

Windows
Comes
Home

Over the past 20 years we have helped Microsoft Windows roll out all their major announcements. We have designed and executed press events for them in venues around the world, but this time Microsoft wanted to host their event at home. They invited 200+ press and influencers to their Seattle campus to experience the global launch of Windows 10. Pinnacle imagined the entire journey from arrival and registration, through the keynote, to subsequent product showcases. We worked with the venue’s Northwest style and crafted custom furniture and discovery spaces with real, natural materials. Press immersed themselves in this calming space, and were able to truly focus on the message of how Windows 10 was designed to live seamlessly across all device types and move effortlessly from work to play.

Project Description

Over the past 20 years we have helped Microsoft Windows roll out all their major announcements. We have designed and executed press events for them in venues around the world, but this time Microsoft wanted to host their event at home. They invited 200+ press and influencers to their Seattle campus to experience the global launch of Windows 10. Pinnacle imagined the entire journey from arrival and registration, through the keynote, to subsequent product showcases. We worked with the venue’s Northwest style and crafted custom furniture and discovery spaces with real, natural materials. Press immersed themselves in this calming space, and were able to truly focus on the message of how Windows 10 was designed to live seamlessly across all device types and move effortlessly from work to play.