UPPAbaby

Kind + Jügend
Uppa the
Standards
Uppa the
Standards
Known for their innovation, style and well-made strollers and car seats, UPPAbaby sought to heighten their exposure at Kind + Jügend, the premier international show for baby products. We created an environment that highlighted the innovative features of their strollers and car seats in a fun, whimsical environment. To demonstrate how UPPAbaby’s innovative accessories fit on stroller frames we created a larger-than-life kit wall, constructed to replicate a model kit of stroller parts. Another display we created, an attendee favorite, consisted of a series of colorful cubbies displaying strollers and car seats. No one on the show floor could ignore the expansive and colorful display.