Frida

Boat Event During Kind + Jugend

Project Tags:

Baby & Children’s Products
Proprietary Events

Smooth
Sailing

Frida, a solutions-based baby and mother products brand, made a splash with an intimate seaside gathering on the beautiful Rhine River in Germany. Frida wanted to do something sweet during Kind + Jugend to show their appreciation to VIP customers, so we took 25 of them on a two-hour boat ride along the scenic river. Guests enjoyed an open bar, appetizers, special gifts, and an exclusive preview of Frida’s new pregnancy skincare line. With a stunning view of the water and the Cologne Cathedral, our sailors were able to kick back, take a breath, and chat all things motherhood while munching on freshly made pretzels and sipping cold beers. The unique activation left mothers refreshed and smiling, with full bellies, and like-minded connections.

Project Description

Frida, a solutions-based baby and mother products brand, made a splash with an intimate seaside gathering on the beautiful Rhine River in Germany. Frida wanted to do something sweet during Kind + Jugend to show their appreciation to VIP customers, so we took 25 of them on a two-hour boat ride along the scenic river. Guests enjoyed an open bar, appetizers, special gifts, and an exclusive preview of Frida’s new pregnancy skincare line. With a stunning view of the water and the Cologne Cathedral, our sailors were able to kick back, take a breath, and chat all things motherhood while munching on freshly made pretzels and sipping cold beers. The unique activation left mothers refreshed and smiling, with full bellies, and like-minded connections.