Hennessy

Le Grand Voyage
A
Sense-ational
Influencer
Event
A
Sense-ational
Influencer
Event
We partnered with two agencies to create an influencer experience that showcased the heritage, quality and craft of the world’s best-selling cognac, Hennessy. Set in a speakeasy-inspired converted warehouse in Industry City, Brooklyn, the journey guided guests on a multi-sensory tour. Eight custom-built environments artfully showcased the age-old process of wine making, distillation, selection, maturation and blending of Hennessy cognac. 3,000 influencers experienced two of Hennessy’s finest blends, their V.S.O.P Privilège and X.O. Cognac, and came away with a newfound affinity for the world-class brand. Overall the event generated massive buzz, inspiring 300 PR articles and nearly a billion social impressions.