Rev Up Your
Road Show
Road Show
Rev Up Your
Road Show
Road Show
Progressive kicked things into high gear and took Daytona Beach Bike Week attendees on a wild ride. Their fun-fueled activation—set up right in front of the speedway—gave rally riders the chance to compete with a custom-built, carnival-style squirt game, score new swag from the “Gear Box,” and take a selfie for the memories at the popular photo op. Custom helmets created by artists—and decked out with QR codes that led to the artists’ Instagrams—and one-of-a-kind bikes on display completed the festive space, which will be traveling to Bike Weeks across the country.
