SF Motors

Global Brand Launch

Project Tags:

Automotive
Media Events
Product Launches

Amped Up!

In true Silicon Valley fashion, a (16,000 sq. ft.) garage served as an unexpected launching pad for SF Motors, an innovative Electric Vehicle (EV) company. We crafted an unforgettable global brand launch where guests were invited to experience tomorrow’s EV technology, today. By design, high-tech luxury juxtaposed with organic elements to bridge SF Motors’ advanced technology with humanity. Over 300 VIPs from around the world were red-carpet welcomed and whisked through an electrifying light-projection hall and into a sleek cocktail reception. Next, guests made their way to the main stage where they marveled at the world’s first look at SF Motors’ stunning new flagship vehicles. On-stage events were translated and live-streamed to audiences worldwide.

Project Description

In true Silicon Valley fashion, a (16,000 sq. ft.) garage served as an unexpected launching pad for SF Motors, an innovative Electric Vehicle (EV) company. We crafted an unforgettable global brand launch where guests were invited to experience tomorrow’s EV technology, today. By design, high-tech luxury juxtaposed with organic elements to bridge SF Motors’ advanced technology with humanity. Over 300 VIPs from around the world were red-carpet welcomed and whisked through an electrifying light-projection hall and into a sleek cocktail reception. Next, guests made their way to the main stage where they marveled at the world’s first look at SF Motors’ stunning new flagship vehicles. On-stage events were translated and live-streamed to audiences worldwide.