Ready to disrupt the industry with their innovative Electric Vehicle technology and cutting-edge design, Faraday Future challenged Pinnacle to create a space worthy of launching their new brand at some of the world’s largest events. Starting at CES 2016, we refined and amplified early concept direction to create a powerful brand showroom. In just 48 hours, the impactful space generated 45K direct mentions and rocketed Faraday into 100+ “Best of CES” lists. After a successful launch at CES, Faraday wanted to carry that momentum across the globe to an all-new audience at the Beijing Auto Show. As a result, Pinnacle produced a sophisticated space reinforcing Faraday’s credibility in the world of EV manufacturing and as a visionary for the future of transportation.
The space felt inspiring and visionary, the perfect stage for our brand launch.