Magna

NAIAS

Project Tags:

Automotive
Trade Show Exhibits

Ramp Up
Innovation

Magna hit the North American International Auto Show in full force with “the Power of Magna.” Magna, a global mobility technology company, wanted to communicate their boundary-pushing technologies and highlight all the ways they are solving key mobility challenges. We crafted a powerful booth with complete product displays and a custom-built, 20’ tall truck ramp as the centerpiece. A full pickup truck was perched on top of the ramp to display Magna’s newest technology, EtelligentForce. Because NAIAS allowed for 360-degree views of the brand’s display, guests could even get under the hood and experience—from every possible angle—the cleaner, safer, and smarter future that Magna is powering up for drivers everywhere.

Project Description

Magna hit the North American International Auto Show in full force with “the Power of Magna.” Magna, a global mobility technology company, wanted to communicate their boundary-pushing technologies and highlight all the ways they are solving key mobility challenges. We crafted a powerful booth with complete product displays and a custom-built, 20’ tall truck ramp as the centerpiece. A full pickup truck was perched on top of the ramp to display Magna’s newest technology, EtelligentForce. Because NAIAS allowed for 360-degree views of the brand’s display, guests could even get under the hood and experience—from every possible angle—the cleaner, safer, and smarter future that Magna is powering up for drivers everywhere.