KORG

Winter NAMM

Project Tags:

Music
Trade Show Exhibits

In Tune

Each year Korg exhibits at NAMM, an industry-wide event and celebration of music. Korg wanted a modular and easily adaptable booth, and we responded with a solution designed to last. Since Korg needs to showcase various partner brands in their exhibit spaces, we created evergreen properties designed to be flexible as each of Korg’s brands and products evolve. We also streamlined set-up on site to maximize cost savings of show services, allowing Korg’s budget to be spent on what matters most: design and functionality. Their 2-story, 7,000 square foot space dominated the show floor and above all, celebrated the music industry. Booth attendees enjoyed live music performances in Korg’s performance stage, and created music of their own by testing out Korg’s latest products.

Project Description

Each year Korg exhibits at NAMM, an industry-wide event and celebration of music. Korg wanted a modular and easily adaptable booth, and we responded with a solution designed to last. Since Korg needs to showcase various partner brands in their exhibit spaces, we created evergreen properties designed to be flexible as each of Korg’s brands and products evolve. We also streamlined set-up on site to maximize cost savings of show services, allowing Korg’s budget to be spent on what matters most: design and functionality. Their 2-story, 7,000 square foot space dominated the show floor and above all, celebrated the music industry. Booth attendees enjoyed live music performances in Korg’s performance stage, and created music of their own by testing out Korg’s latest products.