There was only one place to be during Super Bowl LIX, and it wasn’t the stadium. House of Verizon flipped a Fulton Alley bowling venue into a cultural takeover, where NFL legends, creators, and fans explored an exclusive new world of sport, style, music, art, beauty, culinary and more. Part of Verizon’s Fan Fest, the four-day experience spanned 13 unique experiences, from performances by Doechii, Rick Ross, Chase B, Dillon Francis, and T-Pain to a RHUDE luxury runway show, NFL WAG giveaways, tastings by Chef Tini Younger, and Swamp Rags vintage merch. The run drew more than 5,000 guests and VIPs and quickly became a weekend-long phenomenon, with coverage following everywhere from Forbes and Billboard to Complex, The Hollywood Reporter, Ad Age, and many more.