Clear Labs

AACC

Project Tags:

Healthcare
Trade Show Exhibits

Clear
Leaders

Clear Labs is revolutionizing complex diagnostics with their fully automated, next-generation sequencing platform, Clear Dx—so we created a branded space for them at AACC that clearly showcased their innovative solutions to the scientific community. Clear Dx combines DNA sequencing, robotics, and cloud-based analytics to deliver increased clarity in genomic surveillance. The custom booth we built for Clear Labs allowed them to demonstrate both the hardware and software components of Clear Dx to attendees in an efficient, artful, and interactive way. Through a thoughtful use of lines and color, our design for Clear Lab’s exhibit underlined their authority in the clinical market as a laboratory, while reinforcing the approachable and human ethos of their brand—to protect life. Between the live demos of their turnkey platform and the 3D, DNA-inspired design of the space, guests were impressed by how Clear Labs is leading the industry and liberating genomics to all.

Project Description

Clear Labs is revolutionizing complex diagnostics with their fully automated, next-generation sequencing platform, Clear Dx—so we created a branded space for them at AACC that clearly showcased their innovative solutions to the scientific community. Clear Dx combines DNA sequencing, robotics, and cloud-based analytics to deliver increased clarity in genomic surveillance. The custom booth we built for Clear Labs allowed them to demonstrate both the hardware and software components of Clear Dx to attendees in an efficient, artful, and interactive way. Through a thoughtful use of lines and color, our design for Clear Lab’s exhibit underlined their authority in the clinical market as a laboratory, while reinforcing the approachable and human ethos of their brand—to protect life. Between the live demos of their turnkey platform and the 3D, DNA-inspired design of the space, guests were impressed by how Clear Labs is leading the industry and liberating genomics to all.