Subway

Subway in the Sky

Project Tags:

Food & Beverage
Media Events
Mobile Tours
Street Teams

Rise
Above
the Rest

It’s a bird, it’s a plane, it’s the Subway blimp! As the grand finale to Subway’s Eat Fresh® Refresh campaign, we took sandwich lovers across the country on an epic ride to taste their favorite subs while soaring through the sky. This “Beastified” blimp visited cities including Kansas City, Atlanta, Orlando, and Miami. Subway brought fresh excitement to dining experiences by taking sandwich tasting to new heights—1,000 feet up in the air. Tickets for the unique restaurant experience sold out in only 17 minutes. Lucky guests not only got to enjoy the blimp ride and sample four Refresh-ed deli subs, but also went home with exclusive, collectors-item lunchboxes and photos that captured the experience.

Project Description

It’s a bird, it’s a plane, it’s the Subway blimp! As the grand finale to Subway’s Eat Fresh® Refresh campaign, we took sandwich lovers across the country on an epic ride to taste their favorite subs while soaring through the sky. This “Beastified” blimp visited cities including Kansas City, Atlanta, Orlando, and Miami. Subway brought fresh excitement to dining experiences by taking sandwich tasting to new heights—1,000 feet up in the air. Tickets for the unique restaurant experience sold out in only 17 minutes. Lucky guests not only got to enjoy the blimp ride and sample four Refresh-ed deli subs, but also went home with exclusive, collectors-item lunchboxes and photos that captured the experience.