All Work
Project Tags:
London's
Calling!
Calling!
London's
Calling!
Calling!
Although AB Mauri—global leader in baking ingredients—makes amazing cookies, they don’t like cookie-cutter activations. For nearly a decade, AB Mauri has partnered with Pinnacle to create bold experiences that set them apart from the crowd. So, when London called at IBIE…we answered! The space we created for AB Mauri instantly transported guests to iconic Baker Street, where a double-decker bus, a life-size Buckingham photo op, and an hourly Changing of the Guard surrounded them. Incredible, realistic cakes—baked by popular television personality Duff Goldman—adorned the windows of a bakery, a tearoom, and Sherlock Homes’ office. To top it off, phone boxes played The Clash’s “London Calling,” and Duff’s band—Foie Grock—held a Brit Rock hit concert the entire crowd could sing along to. Hailed by attendees as the “best booth at the show,” AB Mauri’s epic activation received both a Silver Telly Award and Finny Award for its outstanding design. Cheers!
