SONIC

Bonnaroo

Project Tags:

Food & Beverage
Festival Activations

Summer
is Served

Picture this: you’re at Bonnaroo festival. It’s 85° and sunny, and you and your crew just finished singing your hearts out to your favorite song. You enter a vibrant clubhouse where you’re handed an ice-cold, delicious drink and invited to join a game of mini golf. Capturing the moment with a selfie, you smile because—This. Is. Epic. In partnership with Wasserman agency, we brought Sonic’s big world to life and created the ultimate festival activation—an unforgettable drive-in range and refreshing slush paradise. On a mission to bond with their customers through exciting experiences that truly resonate, SONIC is “showing up in a way [they] never have before,” Kristen Campbell, Senior Manager of SONIC IMC, says. Each day, SONIC offered a different, Bonnaroo-exclusive slush flavor—and guests with pro-putting skills won new swag. Attracting an incredible 6,000 visitors per day, the immersive experience inspired all kinds of authentic connections and lifelong memories summertime bliss.

Project Description

Picture this: you’re at Bonnaroo festival. It’s 85° and sunny, and you and your crew just finished singing your hearts out to your favorite song. You enter a vibrant clubhouse where you’re handed an ice-cold, delicious drink and invited to join a game of mini golf. Capturing the moment with a selfie, you smile because—This. Is. Epic. In partnership with Wasserman agency, we brought Sonic’s big world to life and created the ultimate festival activation—an unforgettable drive-in range and refreshing slush paradise. On a mission to bond with their customers through exciting experiences that truly resonate, SONIC is “showing up in a way [they] never have before,” Kristen Campbell, Senior Manager of SONIC IMC, says. Each day, SONIC offered a different, Bonnaroo-exclusive slush flavor—and guests with pro-putting skills won new swag. Attracting an incredible 6,000 visitors per day, the immersive experience inspired all kinds of authentic connections and lifelong memories summertime bliss.

Project Credits |

Wasserman

Magnafoto

When you’ve only ever seen what you’re making in digital renderings or on paper, and then finally watch it come to life in-person, you really...get to enjoy the space and connections you’ve created.

Kristen Campbell

Senior Manager SONIC