How do you create a summer campaign that makes a splash in the headlines? Turn an ordinary day into an unforgettable ride! Pinnacle partners with Subway year after year to deliver bold, culture-making brand moments. To cap off their Summer of Footlong campaign, we brought Nashville park-goers the world’s first Dip ’N Slides. Our three, 95-ft waterslides transformed passengers into human dippers, barreling down 37-ft “flatbread tunnels” before splashing into pools of Baja Chipotle-, Peppercorn Ranch-, and Honey Mustard-colored, “saucy” water. Brought to life across 30k sq. ft. of the beautiful Bicentennial Park in Nashville, Tennessee, the urban bash invited passersby from universities, downtown food courts, and farmers markets to quickly reserve 30-minute ride slots online before hitting the slides. While tasting cabanas and a sauce station with all 11 flavors on tap dished out samples—a Doritos DJ set, 360° photo booth, and array of influencer appearances and lawn games kept smiles soaring.

700 guests took the plunge, 2,000+ cups of sauce were tasted, the campaign made an impressive 1.2+ billion media impressions.