For their RSA exhibit, Cyberhaven set out to create something truly original—an immersive experience unlike anything the show floor had seen. At the heart of that vision was the Infinity Room: a bold fusion of art and technology designed to transform an invisible product into something, well, visible. Initially inspired by static art installations, we collaborated with Cyberhaven to evolve the concept into a brand-specific activation powered by responsive technology and a strategic game motif rooted in their mission to prevent data loss. We reimagined the traditional Infinity Room using two-way mirrored glass and thousands of LEDs to simulate infinite depth within a compact 8′ x 12′ footprint. Guests played Trace Invaders, a motion-activated arcade-style game where players chased a glowing orb of symbolic data, tracked in real time via gesture control. Lighting and sound, driven by a custom TouchDesigner system, reacted to every movement—creating an unforgettable, sensory-driven experience. The result: nonstop crowds, real engagement, and palpable excitement for a visionary brand.

The exhibit generated 1,400+ scans, 900+ qualified leads, and positioned Cyberhaven as a brand unafraid to push boundaries in both design and technology.