QuidelOrtho wanted to announce their groundbreaking merge to the clinical diagnostics world with an expansive exhibit. For their booth at ADLM (formerly AACC), our team embraced the challenge of unveiling two, unique brands—Quidel and Ortho—as a newly consolidated force, united in their pursuit of life-saving technologies. Guests explored the brand’s combined 80-year history of medical innovation with a cappuccino in hand; learned from clinical experts at our stunning theatre; and cultivated valuable industry connections in conversation areas and meeting rooms. From cork coffee tables and vibrant live planters, to sweeping LED walls and signs, our fusion warm, natural design and digitalization created an immersive, inviting, and cutting-edge atmosphere—the ultimate space to debut QuidelOrtho’s new identity, capabilities, and products. The 80’ x 90’ space introduced the merger with perfect cohesion, inviting guests to watch as this new diagnostics powerhouse propels the industry forward with better health for all. To wrap up their grand debut, QuidelOrtho closed the show with SIX awards in hand!