Strata Oncology

ASCO

Project Tags:

Healthcare Technology
Trade Show Exhibits

Data: Experienced

Strata Oncology, a leading-edge player in precision medicine and genomic testing, wanted to elevate their corporate brand awareness and share their newest testing data at ASCO. To showcase the proven ways their technology is shifting the paradigm in cancer care, we brought their data points to life through design—transforming their custom rental booth into an immersive experience. Throughout each day of the event, meaningful conversations were sparked by unique pieces of interest—like our sculptural, programmed lightbox, which represented a myriad of test data sourced from a single tissue sample, and our interactive iPads hosting sample reports. Talking points then evolved into in-depth connections within the booth’s enclosed boardroom meeting areas, semi-private meeting nooks, and multiple high-top tables. Illuminated everywhere by elegant, data-centric graphics, the space allowed Strata’s team to comfortably and easily engage with potential partners and customers, celebrating the power of data for developing life-changing medicine.

Make data memorable by visualization—bringing it into the experience.

Project Description

Strata Oncology, a leading-edge player in precision medicine and genomic testing, wanted to elevate their corporate brand awareness and share their newest testing data at ASCO. To showcase the proven ways their technology is shifting the paradigm in cancer care, we brought their data points to life through design—transforming their custom rental booth into an immersive experience. Throughout each day of the event, meaningful conversations were sparked by unique pieces of interest—like our sculptural, programmed lightbox, which represented a myriad of test data sourced from a single tissue sample, and our interactive iPads hosting sample reports. Talking points then evolved into in-depth connections within the booth’s enclosed boardroom meeting areas, semi-private meeting nooks, and multiple high-top tables. Illuminated everywhere by elegant, data-centric graphics, the space allowed Strata’s team to comfortably and easily engage with potential partners and customers, celebrating the power of data for developing life-changing medicine.

Make data memorable by visualization—bringing it into the experience.