Nike

Grace Hopper

Project Tags:

Fashion & Apparel
Trade Show Exhibits

The
Perfect
Fit

When Nike reached out to us and shared their existing ‘pipe and drape’ strategy for recruiting STEM talent, we were shocked. They shared, “people always ask ‘why is Nike here?”, and we leapt from our seats declaring, “well, let’s show them!”. We designed a retail-inspired, immersive space to attract attendees, giving them an up-close and personal opportunity to see Nike as a technology company and helping them to see themselves working there. To do this, we developed a custom Find Your Fit application. Via an interactive monitor, attendees input their interests and skills. As they added information, they learned about different roles and opportunities at Nike, custom-tailored to them. Booth staff engaged in meaningful conversations with each candidate, and the app proved to simultaneously increase booth traffic and dwell time after its debut at Grace Hopper.

Project Description

When Nike reached out to us and shared their existing ‘pipe and drape’ strategy for recruiting STEM talent, we were shocked. They shared, “people always ask ‘why is Nike here?”, and we leapt from our seats declaring, “well, let’s show them!”. We designed a retail-inspired, immersive space to attract attendees, giving them an up-close and personal opportunity to see Nike as a technology company and helping them to see themselves working there. To do this, we developed a custom Find Your Fit application. Via an interactive monitor, attendees input their interests and skills. As they added information, they learned about different roles and opportunities at Nike, custom-tailored to them. Booth staff engaged in meaningful conversations with each candidate, and the app proved to simultaneously increase booth traffic and dwell time after its debut at Grace Hopper.